As we finally put the year 2020 – which redefined the iGaming industry as we knew – it behind us, it is time to look forward towards new and even more prosperous horizons in 2021.

During this new chapter, one of our goals is to further establish our role as market leaders in emerging markets such as Latin America and Africa which are yet to reveal their true potential.

We shall continue to announce partnerships with various new operators from these two regions that will certainly benefit and further develop the iGaming industry.

However, the vision for this year consists of entering new and mature markets, such as the European one. If one takes into account what the company has managed to accomplish in the emerging markets in a rather short period of time which also tells a lot about the company’s determination and ability to meet set targets, it is assuring that great results in the more mature markets such as Europe will be achieved as well.

Having joined forces with Aspire Global, one of the industry’s leading companies, will surely boost the company’s ability to enter new and exciting markets such as Europe. Both Aspire Global and BtoBet are now in a position to meet the requirements of any operator who requires a technological partner serving the entire iGaming value chain, whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum time-to-market.

Shifting over to the technological aspect. New tools and features are being finalized and are yet to be announced, which will greatly enhance operators’ abilities to offer a personalised and tailored user experience for their players. These tools are based on in-depth data analysis which will allow operators to understand the different player demographics, habits, and psychographics allowing them to create and offer unique player experience based on their preferences and behaviors. Player-centricity should come as no surprise, since many of us live our lives on screen.

Offering a product that can easily incorporate the habits and lifestyle of today’s players will for surely reap great benefits for business, especially since players are yearning for a betting experience that morphs around their needs and requirements.